Why Noom Believes Healthcare Brands Must Resist the Hype

A sit-down with Noom's Chief Marketing Officer, Peter Scherr

Author

Carlo Palomino
September 26, 2025

Welcome back to The Friday Fortune! We’re in that glorious stretch of September where half your brain is still in summer mode and the other half is panicking about Q4. Consider this your sanctioned break from pretending to update spreadsheets while actually scrolling TikTok. This is productive procrastination at its finest.

Each week, we bring you fresh insights from top CMOs, marketing legends, and bold strategists to fuel your creativity and sharpen your playbook. From integrated brand campaigns to lessons in leadership, we’ve got you covered. And yes, we’ll keep it fun because smart strategy pairs best with a little levity.

Here’s what’s on deck this week:

  • A sit-down with Noom CMO, Peter Scherr

  • YouTube going all-in on AI tools

  • Carvana x Shaq

📈 Marketer of the Week

If there’s anyone completely changing how health and wellness brands tell their story, it’s Peter Scherr, Chief Marketing Officer of Noom. With a career spanning startups, IPO launches, and global marketing leadership, Peter’s path has been anything but linear. And that’s exactly what makes his perspective so powerful.

Peter’s career began in investment banking, but he quickly discovered that world wasn’t for him. The pivot into an early-stage startup (eventually acquired by DoubleClick) gave him an insider’s view of how digital advertising worked. From there, he applied those lessons at JetBlue, then broadened his skillset across industries like music and financial services. At Vroom, he led the company’s brand-building efforts from scratch and helped take it public, a defining milestone before stepping into his current role at Noom.

At Noom, Peter leads a brand in transition, from its origins as a weight-loss app to a broader digital health platform focused on long-term wellness. His approach to marketing rests on empathy and transparency, ensuring that the brand mirrors the lived experiences of its users while staying firmly rooted in science. He explained that in healthcare, “trust is absolutely critical and often trumps clicks.”

One of his proudest moments so far was the launch of N’s GLP-1 campaign last fall. Peter and his team built a fully integrated effort across TV, social, search, PR, and even CEO talking points. The campaign was anchored around four key themes: price, convenience, trust, and efficacy, and every channel was tasked with carrying forward. The result was a smooth narrative where each ad, press release, and landing page reinforced the same story.

As a leader, Peter sees his role as creating space for his team to thrive. He encourages channel managers to think of themselves as the CEO of their domain, while also holding them accountable for both wins and setbacks. Developing people is at the core of his leadership style. He believes one of the hardest but most important transitions is moving into management, and he invests time in coaching his team through it. For him, leading by example and modeling fairness, ethics, and sound decision-making are non-negotiables.

Outside of work, Peter is a lifelong learner. He picked up Japanese during a semester abroad in Tokyo, collects vinyl records for their rich sonic quality, and is the proud father of four adult children. When asked what advice has guided him most, he didn’t hesitate: “Whether in business or in life, you always have to be able to look yourself in the mirror.”

Peter’s Takeaway

For Peter, success as a marketer and as a leader comes from empathy, narrative discipline, and integrity. His advice for future CMOs? Master your channel, but always pay attention to how the full puzzle comes together.

To hear more about how Peter Scherr is guiding Noom through its next chapter and building trust in an industry where it matters most, listen to the full episode of CMO Weekly.

Crack open a handful of the week’s best marketing links—because good fortune favors the curious.

That’s a wrap for this week’s Friday fortune.

If you enjoyed the read, pass it along to your favorite marketer who could use a little extra inspo in their inbox.

Until next time, may your marketing be memorable and your cookies always be fortunate!

— The OpenFortune team