The Marketing Strategy Behind Bitpanda’s Rise

A sit down with Bitpanda Chief Commercial Officer, Dominik Beier

Author

Carlo Palomino
March 21, 2025

Welcome back to The Friday Fortune! With Q1 nearing its end, the pressure is on—targets to hit, campaigns to optimize, and maybe, just maybe, a moment to catch your breath. Whether you're sprinting to close out the quarter strong or just trying to stay ahead of the next market shift, we’ve got you covered with fresh insights to keep your marketing game sharp.

Each week, we bring you perspectives from top CMOs, bold entrepreneurs, and marketing masterminds redefining their industries. From fintech disruptors to sports marketing innovators, we help you stay ahead of the curve (and sound like the smartest person in the room).

Here’s what’s on deck this week:

  • A sit-down with Dominik Beier, Chief Commercial Officer of Bitpanda

  • The best ways to get people to stop the scroll

  • How Puma used AI agents to create an ad from scratch

📈 Marketer of the Week

If there’s anyone shaping the future of fintech marketing, it’s Dominik Beier. As the Chief Commercial Officer at Bitpanda, a €3 billion trading platform, he’s spearheading growth strategies that blend brand awareness with performance marketing. But his expertise extends far beyond finance—Dominik has left a mark on sports betting, gaming, and even the rise of padel tennis in Europe.

His career started with a relentless drive to push boundaries. At just 14, he was already organizing events and making money from them. That early entrepreneurial spirit carried him through an exchange program in Nebraska, military service in Austria, and an accelerated university graduation by 21. His trajectory continued upward with a leadership role at Sportradar, where he helped scale a global sports betting marketing service. At 27, he took the helm as CEO of Interwetten, one of Europe’s leading sports betting operators, an opportunity he describes as both a challenge and a defining moment in his career.

At Bitpanda, Dominik is focused on long-term growth. His strategy is clear—own the European market, solidify brand positioning, and create a lifestyle brand rather than just a financial service. To achieve this, Bitpanda has aligned itself with powerhouse sports franchises like Bayern Munich, PSG, and AC Milan. These partnerships don’t just provide visibility; they reinforce Bitpanda’s positioning within the premium lifestyle space. “If our ambition is to be number one in Germany, we need to partner with the best of the best,” he explained.

Beyond fintech, Dominik’s passion for spotting emerging markets led him to co-found Padelzone, Austria’s largest padel chain. Recognizing the sport’s explosive growth potential, he scaled the business rapidly, securing private equity investment within a year. His ability to identify trends and capitalize on market momentum is a testament to his strategic mindset.

Looking ahead, Dominik is committed to expanding Bitpanda’s presence. The crypto industry is dominated by a handful of players, and he sees Europe as the key battleground. “We want to own the European market because we understand it better,” he said. By continuing to take calculated risks and refine Bitpanda’s marketing engine, he’s setting the stage for the company’s next growth phase.

Dominik’s Takeaway

“For me, the most important thing is to be authentic and do stuff you like as a person. If you like it, you will do a good job, and money comes.” His career path reflects this philosophy—whether scaling fintech, sports, or gaming ventures, his passion has fueled success.

To hear more about how Dominik is shaping the future of fintech, sports marketing, and beyond, listen to the full episode of CMO Weekly.

Crack open a handful of the week’s best marketing links—because good fortune favors the curious.

That’s a wrap for this week’s Friday fortune.

If you enjoyed the read, pass it along to your favorite marketer who could use a little extra inspo in their inbox.

Until next time, may your marketing be memorable and your cookies always be fortunate!

— The OpenFortune team