The Branding Genius Changing the iGaming Industry

A sit down with MrQ.com founder, Savvas Fellas

Author

Carlo Palomino
February 28, 2025

Welcome back to The Friday Fortune! The last day of February is here, which means spring is just around the corner—longer days, warmer weather, and a fresh season of marketing opportunities. Whether you're wrapping up Q1 plans or just trying to shake off winter hibernation mode, this is your weekly dose of marketing wisdom, served with a side of strategic genius and a sprinkle of wit. So, take a break from that never-ending email thread (we promise, it can wait) and dive in.

Each week, we bring you insights from the boldest marketing minds—those who break the rules, rewrite the playbook, and remind us that great storytelling is the difference between a forgettable brand and a cultural movement.

Here’s what’s on deck this week:

  • A sit-down with MrQ founder, Savvas Fellas

  • How Poppi’s Super Bowl campaign went viral (in a weird way)

  • Gen Z’s increasing impact on brand marketing

📈 Marketer of the Week

If there’s anyone proving that the gaming industry is ripe for reinvention, it’s Savvas Fellas, the founder of MrQ.com A true first-principles thinker, Savvas didn’t just build a gaming platform—he built a brand that rejects industry norms, embraces transparency, and puts storytelling at the center of the user experience.

Savvas’s journey started in the competitive world of SEO and affiliate marketing, where he mastered the art of driving traffic. But he quickly realized that most gaming platforms were stuck in a cycle of sameness, where success was determined solely by revenue rather than innovation. So, he set out to build something different.

And in 2018, MrQ was born—a gaming platform built from the ground up to prioritize speed, fairness, and a brand voice that actually sounds human. The company has since secured major partnerships with Watford FC and the World Snooker Tour, further proving that authenticity resonates.

His approach to branding is refreshingly honest. MrQ’s first TV ad ended with the tagline, “You win some, you lose some,” a stark contrast to industry norms that often overpromise. 

“It’s not ‘the house wins’, it’s just you’re guaranteed to lose. You might win, but it’s about the experience you have along the way.”

This brutally honest approach has paid off. With major partnerships secured, including Watford FC and the World Snooker Tour, MrQ has quickly gained national recognition. The brand’s commitment to differentiation extends beyond marketing—its proprietary platform ensures a seamless user experience, setting it apart from competitors that rely on off-the-shelf solutions.

For Savvas, the success of a brand isn’t just about the product; it’s about the story it tells. He cites Liquid Death as a prime example—selling canned water might seem mundane, but with the right narrative, it transformed into a cult brand with a devoted following. MrQ follows a similar philosophy, building loyalty through an authentic and relatable brand voice.

Savvas also believes that hiring outside of the gaming industry has been a game-changer for MrQ. Bringing in fresh perspectives ensures the company isn’t limited by legacy thinking, allowing it to challenge industry norms and push boundaries in marketing and product development.

Savvas’ Takeaway

“The difference between all of these casinos is going to be the story they tell,” he said.

By focusing on authenticity and building a brand that feels human, MrQ has successfully disrupted the gaming space.

To hear more about how Savvas is challenging the gaming industry with fearless marketing, listen to the full episode of CMO Weekly.

Crack open a handful of the week’s best marketing links—because good fortune favors the curious.

That’s a wrap for this week’s Friday fortune.

If you enjoyed the read, pass it along to your favorite marketer who could use a little extra inspo in their inbox.

Until next time, may your marketing be memorable and your cookies always be fortunate!

— The OpenFortune team