Sunbit’s First-Ever CMO Is Building More Than a Marketing Team

A sit-down with Sunbit Chief Marketing Officer, Shachar Scott

Author

Carlo Palomino
May 08, 2026

Welcome back to The Friday Fortune! It’s that magical time of year when your calendar says “busy,” but your brain says “absolutely not.” Somewhere between Q2 planning meetings and pretending to care about another LinkedIn thought leadership post, we’ve got exactly what you need: marketing brilliance, leadership lessons, and just enough inspiration to make you feel productive again.

Every week, we bring you insights from the world’s sharpest CMOs, brand builders, and strategic masterminds, because the only thing moving faster than culture right now is your unread Slack notifications.

Here’s what’s on deck this week:

  • A sit-down with Sunbit’s Chief Marketing Officer, Shachar Scott

  • Duolingo x OpenFortune

  • Heineken sticks with Dentsu for global media

📈 Marketer of the Week

If there's anyone turning modern brand leadership on its head, it’s Shachar Scott, the first-ever Chief Marketing Officer of Sunbit. With a career spanning Apple, Snap, Bumble, and Meta, Shachar has built some of the most culturally influential brands of the last two decades, always at moments of massive technological and behavioral change.

From launching one of the earliest YouTube campaigns for Pampers to helping scale Snap globally as social media transformed communication, Shachar has consistently been at the forefront of how brands connect with consumers. At Bumble, she helped lead the company through its IPO during the height of the pandemic, carving out space for intimacy in a time when disconnection had become the norm.

Then came Meta, where she led a 250-person global marketing organization and helped turn wearable tech into a category consumers actually wanted to embrace. From Ray-Ban Meta glasses to Quest headsets, Shachar spent four years shaping how people experience the future of technology.

Now, she’s taking on an entirely new challenge: fintech.

Joining Sunbit as its first-ever CMO, Shachar stepped into a company that had already achieved massive growth without traditional brand marketing. Rather than cleaning up legacy messaging or repositioning a struggling business, she saw an opportunity to build something from scratch. “It is truly a zero to one build,” she explained, describing the excitement of defining what the company’s future brand promise could become.

What makes Shachar especially compelling is the way she thinks about marketing beyond campaigns or creative assets. For her, brand building is deeply tied to human experience. One philosophy she’s carried throughout her career is the idea that brands function like emotional bank accounts.

“Every time that a customer or consumer interacts with that brand, you want it to feel like a deposit.”

It’s a deceptively simple idea that shapes everything from customer service to product design. Great brands, in her view, consistently create moments of trust, delight, and ease, while every frustrating interaction becomes a withdrawal that the company must work to earn back.

That thinking feels particularly relevant at Sunbit, where the company focuses on no-fee financial solutions designed to help consumers navigate unexpected expenses without punishment or hidden costs. Shachar emphasized that building trust in fintech requires thinking about people first and not just transactions.

After managing organizations as large as 600 people during her career, Shachar believes that management is rooted in nurturing talent, protecting teams, and helping individuals grow. While leadership is about vision, vulnerability, and inspiring people to move toward something bigger than themselves. According to her, the best executives learn how to balance both.

Shachar’s Takeaway

For Shachar, the best marketing never feels like marketing at all. It feels like being genuinely understood. That belief shows up everywhere, from how she leads teams to how she builds products: put the customer first, make them feel seen, and the rest follows.

To hear more about how Shachar is bringing Silicon Valley brand thinking into the future of fintech, listen to the full episode of CMO Weekly.

Crack open a handful of the week’s best marketing links—because good fortune favors the curious.

That’s a wrap for this week’s Friday fortune.

If you enjoyed the read, pass it along to your favorite marketer who could use a little extra inspo in their inbox.

Until next time, may your marketing be memorable and your cookies always be fortunate!

— The OpenFortune team