The Friday Fortune

The Data-Backed Strategy Behind Michaels' Rebrand

A sit down with Michales Chief Marketing Officer, Mandy Rassi

The Marketing Force Behind Samsung Electronics America Strategy

A sit down with Chief Marketing Officer, Home Entertainment at Samsung Electronics America, Sarah Larsen

The Strategy Behind Coach’s Modern Makeover

A sit down with Chief Growth Officer at Tapestry & CMO of Coach, Sandeep Seth

Event Marketing 101

The Improbable Story Behind Spribe's Explosive Success

A sit down with Spribe and Aviator Founder, David Natroshvili

The Marketing Strategy Behind Bitpanda’s Rise

A sit down with Bitpanda Chief Commercial Officer, Dominik Beier

Inside the Marketing Strategy of Arizona Lottery

A sit down with Arizona Lottery Executive Director, Alec Thomson

The Data-Driven Mind Behind Matchbook’s Growth

A sit down with Matchbook Betting Exchange CMO, David Schwartz

The Branding Genius Changing the iGaming Industry

A sit down with MrQ.com founder, Savvas Fellas

The Secrets Behind the Caribou Coffee Brand

A sit down with Caribou Coffee CMO, Erin Newkirk

The Marketing Brain Behind the Weather Company

A sit down with The Weather Company CMO, Randi Stipes

How to Celebrate Lunar New Year Without Embarrassing Your Brand